Chelsea Fine Stationery
Brand identity for experts in finely crafted bespoke personal stationery.
Brand identity, naming, exhibition stand design
Chelsea Fine Stationery has gained a reputation for their use of traditional printing processes and hand-engraving & finishing techniques, to create products of exceptional quality. After 30 years in business, the company formerly known as "CLD Stationery" decided to rebrand and reposition themselves in a fast-growing personal stationery market.
With a studio located a short walk from Chelsea's iconic King's Road, the name "Chelsea Fine Stationery" was chosen to more accurately reflect the esteemed stationer's offering. Inspired by a Lewis Carroll quote well-loved by the company,"The proper definition of a man is an animal that writes letters", the brand identity centres around the art of writing, with a positive exclamation mark in the negative space encouraging past clients to take another look. The typeface Cinzel (Natanael Gama) echoes the contemporary yet traditional nature of the business. A comprehensive suite of printed materials was designed, including linen-wrapped boxes, bags and stationery, featuring the logo foil-stamped in pale gold. The identity has a luxurious palette, with duplexed Colorplan Amethyst and Mist die-stamped in rich purple ink.