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Message To My Sister

Since the launch of this campaign, 3,000 messages from more than 60 countries have been sent to women survivors of war.


Campaign toolkit design, visual language


Running each year on International Women's Day, Women for Women International's 
#MessageToMySister campaign is global movement that sends a message of hope, friendship, and sisterhood to woman survivors of war.

The campaign's visual identity, a captivating illustration by the brilliant Lo Cole, informs the toolkit's vibrant colour palette. The bold type, set in the sans serif typeface Avenir (Adrian Frutiger), complement and contrast with the large blocks of solid colour featured on the spreads. Illustrated graphics were carried through to the event website.

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