Northcroft Fabrics

Brand identity for specialists in fine fabrics for interiors.

Service

Brand identity

Client

Tissus d'Hélène

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Established in Berkshire in 1991, Northcroft Fabrics design and produce velvets, silks and damasks for the interior design market. Over the years, it has evolved from the traditional – providing silk velvet for restoration at Temple Newsam and Stirling Castle, to the contemporary – boasting an impressive portfolio of clients, including London’s Goring Hotel and The Savoy Grill.

Following a change of ownership, Figgydoo refreshed the Northcroft Fabrics brand – introducing 
a monogram and a palette of deep blues and golds to reflect the company's traditional roots and luxury offerings. The typeface Inflex (Monotype) was chosen for its subtle charm and a nod to the transition from old and new. 

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