Brand identity for specialists in fine fabrics for interiors.
Established in Berkshire in 1991, Northcroft Fabrics design and produce velvets, silks and damasks for the interior design market. Over the years, it has evolved from the traditional – providing silk velvet for restoration at Temple Newsam and Stirling Castle, to the contemporary – boasting an impressive portfolio of clients, including London’s Goring Hotel and The Savoy Grill.
Following a change of ownership, Figgydoo refreshed the Northcroft Fabrics brand – introducing
a monogram and a palette of deep blues and golds to reflect the company's traditional roots and luxury offerings. The typeface Inflex (Monotype) was chosen for its subtle charm and a nod to the transition from old and new.