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Swimadelica
A one-stop-shop selling ethically made gifts for swimmers
Service
Brand identity development, illustration
As well as sourcing unusual products from independent makers, Swimadelica founders Clare Ruby and Sophie Morgan wanted to produce their own branded items. Using their logo as a starting point, Figgydoo illustrated an eclectic and inclusive series of swimmers and created a variety of striking compositions using an extended colour palette applied to swim caps, towels, embroidered patches, postcards and prints.
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