Swimadelica

A one-stop-shop selling ethically made gifts for swimmers

Service

Brand identity development, illustration

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As well as sourcing unusual products from independent makers, Swimadelica founders Clare Ruby and Sophie Morgan wanted to produce their own branded items. Using their logo as a starting point, Figgydoo illustrated an eclectic and inclusive series of swimmers and created a variety of striking compositions using an extended colour palette applied to swim caps, towels, embroidered patches, postcards and prints.