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Urban Space Men

Brand identity for London-based specialists in loft conversions and extensions.


Brand identity

Urban Space Men are masters of their craft and pride themselves on delivering the highest quality of work and flawless level of detail.

When viewing their work on-site, the curved internal corners of the plasterwork stood out and gave each project a soft and striking finish. Figgydoo created a logomark that is a play on the 'This Way Up' icon as well as a reference to a spacecraft launch. A palette of muted burnt orange and dark grey give the identity a distinctive warmth. The logotype is set in Kapra, a unique sans serif with beautifully rounded corners designed by Błażej Ostoja Lniski's Typeforge Studio

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